Moodfit is a freemium app that gives a user daily tools and insights for their mental health and well being. Because Moodfit recognizes there is no one-size-fits-all approach to behavioral health, it works with the user to come up with a personalized plan. The plan could include different approaches, such as CBT, goal setting, meditations, mood journaling, and breathing exercises.
There are many direct-to-consumer and B2B2C smartphone apps available that are free for the basic app, or users can pay a monthly subscription fee for the premium version. In some cases, the B2B2C means the premium version is available for free through an employer’s wellness program.