About
Shine is a great example of a BIPOC-centered behavioral health app co-founded by Marah Lidey and Naomi Hirabayashi. They initially founded the company because they didn’t see themselves represented in mainstream behavioral health. It turns out, only about 1/3 of Black adults receive the behavioral healthcare they need, and many times it is due to a lack of access to tools and providers.
Differentiator
What makes Shine so different is that the team consists of mostly minorities, and the content creators are mostly black. Every group has a unique set of challenges, language, and communication style, which hadn’t been recognized in mainstream healthcare until recently. Customized self-care plans help users notice their thoughts and gain power over them, and ultimately feel like they are seen and heard in the world of self-care. Shine has created a community that is inclusive and representative of their users.
Co-founders & Co-CEOs Marah Lidey & Naomi Hirabayashi
