Shine is a great example of a BIPOC-centered behavioral health app co-founded by Marah Lidey and Naomi Hirabayashi. They initially founded the company because they didn’t see themselves represented in mainstream behavioral health. It turns out, only about 1/3 of Black adults receive the behavioral healthcare they need, and many times it is due to a lack of access to tools and providers.
What makes Shine so different is that the team consists of mostly minorities, and the content creators are mostly black. Every group has a unique set of challenges, language, and communication style, which hadn’t been recognized in mainstream healthcare until recently. Customized self-care plans help users notice their thoughts and gain power over them, and ultimately feel like they are seen and heard in the world of self-care. Shine has created a community that is inclusive and representative of their users.