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Shine from the book "How AI Can Democratize Healthcare" by Michael Ferro & Robin Farmanfarmaian


Shine Website

Shine is a great example of a BIPOC-centered behavioral health app co-founded by Marah Lidey and Naomi Hirabayashi. They initially founded the company because they didn’t see themselves represented in mainstream behavioral health. It turns out, only about 1/3 of Black adults receive the behavioral healthcare they need, and many times it is due to a lack of access to tools and providers.


What makes Shine so different is that the team consists of mostly minorities, and the content creators are mostly black. Every group has a unique set of challenges, language, and communication style, which hadn’t been recognized in mainstream healthcare until recently. Customized self-care plans help users notice their thoughts and gain power over them, and ultimately feel like they are seen and heard in the world of self-care. Shine has created a community that is inclusive and representative of their users.

Co-founders & Co-CEOs Marah Lidey & Naomi Hirabayashi
Marah Lidey
Naomi Hirabayashi